Challenges :
- Brand Recognition
- Increase online sales during season
- Technical Limitation
- Improve traffic and organic visibility
- Building Quality Backlinks
- Competitive SaaS Environment
Zoho Corporation, commonly known as Zoho, is a multinational software company that specializes in providing a wide range of cloud-based software applications and services for businesses. Founded in 1996, Zoho has grown to become one of the leading players in the Software as a Service (SaaS) industry. However, they encountered obstacles in their SEO strategy as their website struggled to secure favourable rankings for their desired keywords. They decided to improve their organic search ranks by enlisting the help of Czartech, a seasoned SEO agency.
In-Depth Competitor Analysis: We began with a comprehensive analysis of Zoho's industry peers, identifying untapped opportunities for link-building and content partnerships.
Outreach and Relationship Building: Building relationships with influencers, bloggers, and webmasters became a priority. We leveraged these connections for guest posting, content collaborations, and backlink acquisition.
Guest Posting: Our team crafted high-quality, informative content related to Zoho's products and industry trends. We secured guest post placements on authoritative websites, embedding backlinks to Zoho's website.
Content Syndication: We syndicated Zoho's exceptional existing content on industry-relevant websites, amplifying brand mentions and referral traffic.
Content Partnerships: Building content partnerships with industry-related websites enabled co-creation and promotion of insightful content, coupled with valuable backlinks.
Social Media Engagement: Active engagement within the SaaS community on social media platforms expanded brand awareness and nurtured relationships.
Backlink Portfolio: We acquired 150 high-quality backlinks from authoritative and relevant websites, greatly enhancing Zoho Corporation's backlink profile.
Domain Authority: Zoho's domain authority witnessed substantial growth, underscoring improved SEO performance
Traffic and Leads: The campaign contributed to a 25% rise in organic traffic and a 20% increase in lead generation through referral traffic.
Our Off-Page SEO campaign for Zoho Corporation achieved the set objectives, strengthening their off-page SEO foundation. By acquiring high-quality backlinks, boosting brand mentions, and enhancing online authority, we contributed to Zoho Corporation's sustained success in the fiercely competitive SaaS sector. Our efforts improved their online reputation, drove organic traffic, and generated leads.
For your own off-page SEO success story, consider partnering with Czartech.